iTOi
Visual Identity, Art Direction
For 6 months, I worked on the iTOi (eye to eye) brand developing their startup’s voice in the digital video space. I started by pulling out the brand color and font, front and center. Big, Bold, and Bright. After that, I stripped their packaging, brochures, and presentations and put them on white to make the Blueberry Blue (#4b89f7) pop.
Then it was a process of simplifying the brand message across all forms. Icons were created, photography shoots scheduled, presentations written and packaging redesigned. Check out the work below.
Photography
Cyndi Long Studios
![](https://valentinesparza.com/wp-content/uploads/2019/05/iTOi-Logo.jpg)
![](https://valentinesparza.com/wp-content/uploads/2019/05/190436-200-1024x1024.jpg)
![](https://valentinesparza.com/wp-content/uploads/2019/05/seeitoi.jpg)
![](https://valentinesparza.com/wp-content/uploads/2019/05/icons-min.jpg)
![ecosystemnewpic (1)-min](https://valentinesparza.com/wp-content/uploads/2019/05/ecosystemnewpic-1-min.jpg)
![ipadscript-min](https://valentinesparza.com/wp-content/uploads/2019/05/ipadscript-min.jpg)
![computerscript-min](https://valentinesparza.com/wp-content/uploads/2019/05/computerscript-min.jpg)
![insertion2-min](https://valentinesparza.com/wp-content/uploads/2019/05/insertion2-min.jpg)
![_0005_Layer 2-min](https://valentinesparza.com/wp-content/uploads/2019/05/0005_Layer-2-min-1.jpg)
![](https://valentinesparza.com/wp-content/uploads/2019/05/0002_LED_light-1024x1024.jpg)
![](https://valentinesparza.com/wp-content/uploads/2019/05/0001_side1-1024x1024.jpg)
![](https://valentinesparza.com/wp-content/uploads/2019/05/0000_iTOibooth-1024x1024.jpg)
![](https://valentinesparza.com/wp-content/uploads/2019/05/0003_Background-copy-1024x1024.jpg)
![](https://valentinesparza.com/wp-content/uploads/2019/05/Free_Square_Brochure_Mockup_07-copy.jpg)
![](https://valentinesparza.com/wp-content/uploads/2019/05/iTOi-Packaging-min-1.jpg)
![](https://valentinesparza.com/wp-content/uploads/2019/05/IMG_1265-min-1024x1024.jpg)
![](https://valentinesparza.com/wp-content/uploads/2019/05/IMG_1269-min-1024x1024.jpg)
![](https://valentinesparza.com/wp-content/uploads/2019/05/0000_Layer-2-min-1024x1024.jpg)
Industrial Design
![finished product-min](https://valentinesparza.com/wp-content/uploads/2019/05/finished-product-min.jpg)
![_0002_Step 3-min](https://valentinesparza.com/wp-content/uploads/2019/05/0002_Step-3-min.jpg)
![_0004_Step 1-min](https://valentinesparza.com/wp-content/uploads/2019/05/0004_Step-1-min.jpg)
![_0003_Step 2-min](https://valentinesparza.com/wp-content/uploads/2019/05/0003_Step-2-min.jpg)